Pernord Ricard improves staff performance through Aura e-Learning, at a lower cost and with higher quality

"We implemented e-Learning because we had shortcomings in areas such as sales, customer service, and product awareness, among others. Therefore, we associated the e-Learning strategy with a skill model to provide the staff with the best practice and improve their performance, at a lower cost and with improved innovation and quality."

Liliana León
Human Resources Director
Mexico, D.F

Pernord Ricard Interactivo is the name for the e-Learning strategy (technology-based training) that this company started for its employees in Mexico and whose purpose is to provide partners with a new choice of career development and without any impact on the business.

"We achieved a reduction in the training time of 65%. Partners are immediately trained based on the best company practice and with no need for trainers or classrooms. The most important result is that they go to the point of sale having the best knowledge about company brands and goals," observed León.

Main outcomes for this strategy:

  Reduction of training time by 65%: thus achieving more productive personnel and at a faster pace.

  Reduction of training costs: per each dollar invested in traditional training in 2004, with e-Learning today, just 25 cents are invested.

  Training: effective and based on best company practice.

  Scalability: staff can be trained over and over, as many times as necessary throughout the year and with no significant costs.

  Creation of a real competitive advantage based on company intellectual capital and knowledge.

  Implementation of an initiative easily transferred to other business units in other parts of the world.

  Greater access to knowledge because solutions are available 24 hours a day, seven days a week, 365 days a year.

  Development of a self-study culture where each student is trained at his pace and with no impact on the business.

About Pernod Ricard:

  Pernod Ricard is the second largest wine and spirits manufacturer in the world and the largest outside the United States.

  It was founded in 1975 through the merger of two French companies.

  Pernod Ricard has a strong distribution chain in all continents and over 80% of the sales are made outside France: 28% in Europe, 26% in North America (including Mexico), 20% in Asia / rest of the world, 16% in France, and 10% in South America.

  It manages leading brands throughout the world such as Chivas Regal, Passport, Ballantine´s, Kalhua, Cognac Martell, Presidente Brandy, Gin Beefeater, and Wyborowa vodka, among many others.