Opticos Devlyn lowers training costs by using Aura e-Learning

"Through the implementation of our e-Learning strategy, we have been able to lower, in just 8 months, our training costs by 50%. We have been also able to create a new training culture where distance has vanished; we have reached over 500 stores across the Republic through the use of top quality real-time courses"

Enrique Villanueva
Training Director
Mexico, D.F

As part our technological training innovation, since 2004 we have incorporated -together with Aura Interactiva- an e-Learning training model. During the first stage, courses were developed in some business areas that are critical for job skills, such as customer service, eye testing, optometry, product awareness, and management skills.

"Traditional training has some limitations, particularly its failure to deliver key information on a timely basis to our partners because they are spread in different geographical areas or branches across the Mexican Republic. Through e-Learning, we have reached a greater number of people in less time and at lower costs," said Villanueva.

Main strategic outcomes:

  50% reduction of training costs in just 8 months, as a result of savings in instructor per diem, man-hours, materials, and travel.

  Coverage of over 500 stores in Mexico and Central America by means of top quality real-time courses.

  Significant improvement in customer satisfaction because the implementation of the e-Learning strategy was part of the skill development and career advancement program in the company; therefore, the staff has been able to appreciate the value of this strategy and contribute to company growth.

  Greater customer satisfaction thanks to better trained staff and improved customer service quality.

  Course curricula delivery has been made possible.

  Training time has been reduced between 30% and 50% thus achieving better trained and more productive staff in less time.

  Standardized training with courses being taught all day long and providing the best practice exercises in our area.

  Creation of a self-study culture through the use e-Learning, among the customer service and management staff.

About Devlyn:

  Leading Mexican firm devoted to eye health since 1936.

  Over 2,800 partners.

  500 branches in 140 Mexican cities.

  Regional presence in countries such as El Salvador, Guatemala, and the Dominican Republic.